Brightly colored outdoor painting of a local business | Brand | Renovia

How to Match Your Building to Your Brand

August 15th, 2018 Posted by Uncategorized 0 comments on “How to Match Your Building to Your Brand”

It has been said that image is every­thing. First impres­sions are key in busi­ness. Whether it is a brick and mor­tar store in a shop­ping cen­ter, an apart­ment com­plex, or a high rise hotel over­look­ing the Gulf of Mex­i­co or Atlantic Ocean.

When a poten­tial cus­tomer walks up to your build­ing, what do they think? Are they impressed, skep­ti­cal, eager, or left with a wan­ing feel­ing they made a mis­take stop­ping into your place of busi­ness. Often times, busi­ness­es will make great efforts to brand their com­pa­ny in all sorts of mar­ket­ing efforts includ­ing print, online, and addi­tion­al­ly on TV or radio.

Renovia’s years of expe­ri­ence and lead­er­ship equips them to cre­ate an eye-catch­ing first impres­sion as poten­tial cus­tomers pass by your busi­ness.

Choosing The Colors

First, know your audi­ence. Do you have a spe­cif­ic demo­graph­ic which fre­quents your busi­ness? Do you live in a spe­cif­ic area of the coun­try or a city which has dif­fer­ent themes? These are a few ques­tions you will want to speak with your com­mer­cial paint­ing com­pa­ny when mak­ing these deci­sions.

You will want to be noticed and if you are a com­pa­ny mak­ing a state­ment in your com­mu­ni­ty, ask an expert what will work best. This may save you time and mon­ey when design­ing and paint­ing your build­ing.

Make sure your col­or choice match­es the char­ac­ter of your com­pa­ny, team, goals, and val­ues. Speak­ing with experts can help ensure all aspects of your com­pa­ny are con­sid­ered when choos­ing the col­ors. This will help teach you how to match your build­ing to your brand.

Chain or Independent Business

Whether you are a chain loca­tion or inde­pen­dent busi­ness will have great impact on the brand­ing of your build­ing. Often times as a chain, every­thing is already set up and picked out for you as a fran­chisee. If there is an oppor­tu­ni­ty to be cre­ative, this is where you want to bring your fla­vor into the mix.

As an inde­pen­dent busi­ness, you have the free­dom to cre­ate an orig­i­nal and authen­tic feel for your busi­ness. You have the oppor­tu­ni­ty to be bold, dar­ing and inno­v­a­tive in your building’s brand. Our com­mer­cial paint­ing team will work with you to make sure there isn’t a repet­i­tive mes­sage seen in every aspect of your busi­ness.

Cre­at­ing an exte­ri­or to com­ple­ment the inte­ri­or will keep the sto­ry mov­ing for cus­tomers who are vis­it­ing to make a pur­chase.

Stop Them In Their Tracks

A build­ing brand­ed with thought, cre­ativ­i­ty, and inno­va­tion will do sev­er­al things for your busi­ness. Whether a cus­tomer dri­ves, walks or rides a bicy­cle past your place of busi­ness, your brand needs to be mem­o­rable.

Mem­o­rable is where we start and solu­tions are what we want to pro­vide. When a per­son trav­els by your office, they should be aware of your solu­tion to fit a need they have in their life. At times you will need to speak to them with­out words and a prop­er­ly brand­ed build­ing will help accom­plish this goal.

Does your brand have some­thing you feel stands out amongst the com­pe­ti­tion? Do you have the Nike Swoosh of your indus­try? Your build­ings brand needs to have a strate­gic place­ment of your logo, com­pa­ny slo­gan or oth­er signs.

Team­ing up your team’s cre­ativ­i­ty with Ren­ovia indus­try experts can move your busi­ness ahead of the com­pe­ti­tion and keep your ser­vice or prod­ucts top of mind for those around your com­mu­ni­ty. Get peo­ple talk­ing with a well brand­ed build­ing by bring­ing it back to life.

At Ren­ovia, we imple­ment core val­ues in every job for every client. We focus on serv­ing first while mak­ing sure clients get treat­ed the way they would want to be treat­ed them­selves. They lis­ten intent­ly and focus on what will be and has been accom­plished rather than tak­ing cred­it for a job or accom­plish­ment.

If you are stuck and know you need a rebrand­ed office space, com­plex remod­el, and paint refresh it’s time to pick up the phone or get online. We are open, hon­est and direct in answer­ing all of your ques­tions so con­tact us today. We would love the oppor­tu­ni­ty to speak with you, if only to answer your ques­tions.

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