Renovia | Multi-Family Properties Color Choice

Selecting Colors for Multi-Family Residential Properties

November 7th, 2017 Posted by Uncategorized 0 comments on “Selecting Colors for Multi-Family Residential Properties”

First impres­sions last a life­time, or at least long enough for a prospec­tive res­i­dent to dri­ve by. Few exte­ri­or char­ac­ter­is­tics can turn peo­ple away from a prop­er­ty, or reduce the qual­i­ty of life for those who reside there, as quick­ly as the wrong paint on your build­ing.

Sound Decisions Begin with Facts

Sound man­age­ment requires sound deci­sions based on fact, not opin­ion. Mul­ti-fam­i­ly res­i­den­tial paint selec­tion requires more than scat­ter­ing paint chips across your desk and pick­ing the one that looks good to you.

Consider these Factors When Selecting Paint

Even a col­or that upper man­age­ment or even the CEO unan­i­mous­ly approve may be the wrong one. Here are four pri­ma­ry fac­tors to con­sid­er.

Residents and Potential Residents

What is your tar­get demo­graph­ic? Young fam­i­lies, pro­fes­sion­als, retirees, or a mix of all?

Retirees gen­er­al­ly pre­fer the com­fort­able, tra­di­tion­al col­ors that they are accus­tomed to, while young fam­i­lies may want some­thing bright and vivid. Pro­fes­sion­als may pre­fer a more ele­gant, sub­dued col­or pal­let. Know the demo­graph­ics of your res­i­dents and under­stand their pref­er­ences.

Architectural Style

Use exte­ri­or sur­face mate­r­i­al and archi­tec­tur­al effects to guide your col­or selec­tion. Large build­ings paint­ed in one neu­tral col­or can take on an insti­tu­tion­al look, with bland walls hov­er­ing over every­one who enters.

Break up large exte­ri­or expans­es by using col­or to empha­size archi­tec­tur­al fea­tures, mak­ing larg­er build­ings feel less expan­sive and over­whelm­ing. Small­er build­ings ben­e­fit as well, the details giv­ing a tidy, well-kept appear­ance. The right col­ors bal­ance a building’s over­all visu­al appeal and give it “pop” in the right places to add char­ac­ter.

Surrounding Community

Mul­ti-fam­i­ly res­i­den­tial paint selec­tion should also take into con­sid­er­a­tion that the res­i­dents are part of a larg­er sur­round­ing com­mu­ni­ty. The idea is to make your project stand out as an asset to the neigh­bor­hood and the nicest prop­er­ty on the block, with­out clash­ing with sur­round­ing styles and com­mu­ni­ty pref­er­ences.

Peo­ple should look at your build­ing with an appre­ci­a­tion that it is a wel­come part of the neigh­bor­hood. By using com­ple­men­tary col­ors and accents, your prop­er­ty can fit in with its sur­round­ings and attract pos­i­tive atten­tion at the same time.

Regional Characteristics

If you trav­el around the coun­try, you find vari­a­tions in the col­ors used in res­i­den­tial prop­er­ties. Desert gold tones and col­or­ful flour­ish­es in the south­west give way to earth tones in the Mid­west and then to colo­nial styles in the north­east empha­siz­ing reds and blues.

In the south, our col­or choic­es inland tend towards the warm and invit­ing and veer to pas­tels and ocean col­ors near the shore. Using region­al col­ors in a fresh way and empha­siz­ing archi­tec­tur­al fea­tures ensures that your paint selec­tion adds val­ue to your prop­er­ty.

The wrong mul­ti-fam­i­ly res­i­den­tial paint selec­tion can be an expen­sive mis­take. The right one will enhance res­i­dents’ qual­i­ty of life, attract new res­i­dents and increase prof­itabil­i­ty. In the end, those are the fac­tors that count.


Down­load the Con­do Association’s Guide to Mak­ing Col­or Selec­tions to learn more!

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